Diagnosis of Depression Essay Example | Topics and Well Written Essays - 3500 words

Diagnosis of Depression - Essay Example Certain chemicals called neurotransmitters occur in the brain naturally. High-tech imaging of brain shows that physical changes in neurotransmitters causes depression in people, though certain factors like weight loss and lack of sleep might also be the causes of depression. Although it is not a main cause, yet depleted monoamine levels are commonly observed in the chronically depressed patients. Hormonal imbalances also cause depression. Likewise, there are some medicines that have an adverse impact on mood and need proper monitoring, else they can cause depression. ïÆ'˜Â  Environmental FactorsThe environment is also a possible causal factor of depression. In everyday life, people are exposed to numerous stressful situations that include but are not limited to loss of job, divorce, death of a friend or a family member, financial problems, and diseases. In addition to these factors, several unfortunate or traumatic events experienced in the past like child sexual abuse, violence, and bullying and any kind of maltreatment may affect the emotional and psychological health in a negative way. Diagnostic Criteria for DepressionBefore getting into the details of psychoanalytic theories of depression, it is customary to discuss the psychiatric criteria of diagnosis of depression as outlined by DSM-IV. According to DSM-IV, the patient needs to have at least five symptoms from the list of nine symptoms given below sustained over a period of two weeks and the symptoms bring a transition from the previous functioning.

Master Level - Academic Marketing - Research, Theory and Practice in Essay

Master Level - Academic Marketing - Research, Theory and Practice in Marketing - Essay Example The strategy therefore, was viable in the given restrained parameters and yielded results that satisfied both the customers and the retailers of the time. On the contrary, today, the technological advancements have brought forth an explosion of information that is easily accessible to public through the internet and other media like television, radio, mobile phones etc. The internet has made it easy for the customers to become aware of the product details including its availability at competitive prices which has precipitated the need to develop a whole new perspective for a new marketing technique. Hence one needs to be more open when Shultz say that it is the end-users who now control the markets rather than the marketers. It is equally true that though, the technology in its wake has inundated the market with variety of products which has given the customer plenty of option, the seller is left with the cut throat competition that must be met urgently. It therefore becomes all the more important that the sellers need to introduce new techniques and brands that would, not only attract the customers but also retain them. The customer, while remaining the main point of any marketing techniques, no more commands the sole attention. The emerging technology has necessitated the incorporation of the whole system within which the product is marketed. Hence any successful marketing must address the system as a whole. Shultz has come up with the theory of ‘triad’ comprising of marketers, customers and the employees who must be considered as a unit for a market strategy to succeed. Shultz asserts that these three elements where employees also include the retailers, distributors, agents and the sales force, play a vital role in marketing of the product. Today the concept of market has changed so much so that instead of customer going to the ‘product’, the product ‘comes’