GMO the Necessary Evil Essay Example | Topics and Well Written Essays - 250 words - 1

GMO the Necessary Evil - Essay Example There have been many blended responses because of GM nourishments as a result of the widespread discussion encompassing GMO innovation. Today, the procedure of hereditary alteration is quickly progressing all through the planet. In 2004, 8.25 million ranchers in 17 countries developed the harvests (Ahmed 30). The creation and showcasing of GM nourishments are because of the shallow advantages they hold either to the maker or to utilization of these hereditary food sources. At the point when it was first presented, GM seeds engineers required their items to be acknowledged by makers and spotlight on developments that have direct advantages to the ranchers and the food business on the loose. For instance, the International Rice Research Institute situated in the Philippines produced the GM brilliant rice to help individuals in South East Asia that were inadequate with regards to food. Exploration has demonstrated that GMO presents noteworthy dangers on account of uncertain examination on their wellbeing and their impacts on the earth. Nonetheless, I trust GMO is a fundamental wickedness that humankind must battle with on the grounds that it faces an up and coming food emergency. GMO is the important abhorrence that will tackle the world food issue (Specter 34). GMO nourishments are unavoidable, and we can't live without them. The World Health Organization (WHO), the Food, Drug Administration, and other logical bodies on the planet have unequivocally pushed for the utilization of GM nourishments, since they don't incline the human wellbeing to any mischief. Furthermore, research demonstrates that the dangers to human wellbeing that might be achieved by the utilization of GM nourishments are equivalent to those that are created by the utilization of non-GM food sources. Also, GM nourishments are protected to use as they tried for sanitation and passed the security evaluation. A few people accept that GM nourishments ought to be dispensed with because of the dangers they have like the medical problems. People have eaten a portion of the GM nourishments accidentally, however no whines of genuine concerns (Ahmed 18). By 2040, the world’s populace is anticipated to increment

Apparent Benefits Of Digital Mammography Health And Social Care Essay Free Essays

DM isolates the methods of picture obtaining, handling and show more than is conceivable with FM. In FM, the x-beam starting is turned on, vitality is changed over from the x-beam shaft ( which has emanated through the tight chest ) into light by means of a phosphor screen, which so uncovered a troublesome transcript film, held inside the screen ( Carlton A ; Adler, 2006 ) . The film is prepared synthetically and a picture is created. We will compose a custom article test on Clear Benefits Of Digital Mammography Health And Social Care Essay or on the other hand any comparable subject just for you Request Now Advanced Mammography incorporates either processed skiagraphy ( CR ) or computerized skiagraphy ( DR ) . CR utilizes extremely comparative hardware to mammography attempted through customary skiagraphy and includes a photostimulable phosphor command post tape based computerized skiagraphy framework, in which creative mind command posts are gone through a processing machine scanner that peruses and digitalises the picture ( Wang, Merlin, A ; Kreisz, 2009 ) . Every other signifier of advanced mammography are called DR, where computerized x-beam indicators are utilized then again of customary photographic film. Both DR and CR are as often as possible utilized in a symptomatic scene, while DR is exceptionally fit to an indicating scene ( Wang, Merlin, A ; Kreisz, 2009 ) . A screening mammogram is performed routinely and fitting to BreastScreen Australia, grown-up females more than 50 mature ages old require one each two mature ages. In contrast to film, the electric sign ( DM produces when the x-beam photons hit the advanced sensor ) is directly comparative with the quality of the x-beam bringing about a more extensive unique degree for computerized pictures ( 1000:1 ) than for motion pictures ( 40:1 ) ( Dershaw, D. 2006 ) . This likens to a higher difference affirmation, which is exceptionally of import in imaging more youthful grown-up females who typically have overwhelming chests. Be that as it may, another factor in picture quality, spacial announcement, is prevalent in FM. Since spacial announcement relies upon pixel size in DM and on the size of the grains in the emulsion on the screen in FM, spacial affirmation is better upgraded in film ( Dershaw, D. 2006 ) . Spatial revelation is of import in naming calcifications and other little qualities in the picture. In spite of DM ‘s immense post-handling capacities, FM has a more prominent truth of basic lines recorded, or spacial affirmation, of a pictur e. Could the insufficiency in the spacial frequence in DM be legitimized by the propelled differentiate announcement? Both ( Kim, et al. , 2006 ) and Dershaw, D, ( 2006 ) found a few surveies which show that in spite of the confining lower spacial announcement of DM, perceivability of calcifications on DM is non fundamentally not quite the same as that on FM. In add-on, both Pisano, Gatsonis, A ; Hendrick, ( 2005 ) and Skaane, et al. , ( 2008 ) region DM ‘s far better differentiation announcement ( when looking at than FM ) is different in that during the handling of DM, complexity can be upgraded in the nations that are overwhelming. In April 2004, Melbourne ‘s Peter MacCallum Cancer Center turned into the primary Australian site to offer computerized mammography ( DM ) ( Pun, Lau, Cassumbhoy, Taranto, A ; Pitman, 2007 ) . The figure of Digital Mammography units purchased all through Australia is quickly expanding and the customary film-screen strategies for mammography are going out dated. In any case, the pivotal revolution out of advanced mammography was close by because of advertising methods by enterprises ( Wang, Merlin, A ; Kreisz, 2009 ) . Both Wang, Merlin, A ; Kreisz ( 2009 ) and BreastScreen ( 2008 ) layout the extensive figure of mammograms taken every twelvemonth. Wang, Merlin, A ; Kreisz ( 2009 ) portrays the figure to be each piece high as 1.5 million mammography investigations embraced every twelvemonth through both appearing and diagnosing. BreastScreen Victoria is part of the free national chest dangerous neoplastic sickness testing plan for grown-up females, known as BreastScreen Australi a. The Victorian arrangement was set up in 1992 and is together financed by the Victorian and Commonwealth Governments ( BreastScreen, 2008 ) . The arrangement administrations grown-up females younger than 50 and offers a free mammogram each two mature ages to test for chest harmful neoplastic sickness. The Government has been subsidizing the computerized rising of BreastScreen Australia from 2006 and has just financed $ 120 million towards the national advancement ( Aging, 2010 ) . In any case, Pisano E.D. , et al. , ( 2005 ) talks about, using informations from The Digital Mammographic Imaging Screening Trail ( DMIST ) , the way that for grown-up females more than 50 mature ages old, there was no significant distinction in symptomatic truth among DM and FM. There is a lot of writing sing the effectivity of testing through DM in more seasoned grown-up females. As referenced aforesaid, BreastScreen testing is appropriate for grown-up females beyond 50 years old, despite the fact that Pisano E.D. , et al. , ( 2005 ) discovered there was no significant contrast among DM and FM in grown-up females more than 50 mature ages old. Wang, Merlin, A ; Kreisz ( 2009 ) found there were preferences of using FM over DM in ages more than 50 mature ages old as a result of the chest making. It is intriguing to more distant note in a later article by Pisano E.D. , et al. , ( 2008 ) , the essayist concurs that in more established grown-up females ‘film would in general execute better for grown-up females matured 65 mature ages or more seasoned with greasy chests. ‘ Karssemeijer, et al. , ( 2009 ) depicts the matured chest as been less-thick what's more concurred on FM to be the prevalent unit for chest harmful neoplastic infection testing in age s more than 65. Tosteson, et al. , ( 2008 ) ardently settled ‘for grown-up females matured 65 mature ages or more established, it appeared to be unlikely that DM testing offered a mensurable health advantage ‘ . Karssemeijer, et al. , ( 2009 ) incorporates by and by 48 percent of chest dangerous neoplastic sicknesses happen in grown-up females more than 65 mature ages old in this manner it is of import the age bunch is imaged right. Both Wang, Merlin, A ; Kreisz ( 2009 ) and Tosteson, et al. , ( 2008 ) contend that comparative with FM, testing for chest threatening neoplastic ailment using DM is non cost-productive because of the mediocre nature of imaging less-thick chests beyond 65 years old. Wang, Merlin, A ; Kreisz ( 2009 ) led an Australian reappraisal that analyzed the financial estimation of DM in testing through BreastScreen Australia. Blending to Siemens money related worth degrees for 2010, another MammoMat DR mammography unit will be up to AU $ 414 000, ( HCN, 2009 ) . A FM unit costs around $ 80 000, ( Wang, Merlin, A ; Kreisz, 2009 ) . Additional expenses for both FM and DM incorporate a film processor and roller seeing crowds ( FM ) and pressmans, delegate and a picture document awaying and conveying framework ( PACS ) gear ( DM ) , seeing that PACS can be of to $ 800 000 to set-up, ( Wang, Merlin, A ; Kreisz, 2009 ) . Wang, Merlin, A ; Kreisz ( 2009 ) determined the expenses of every DM and FM exa mination: DM ( DR ) being $ 110.36 per patient and FM $ 73.95 per quiet. Wang, Merlin, A ; Kreisz ( 2009 ) clarifies that bigger segments can manage the cost of the section: ‘larger chest harmful neoplastic illness testing administrations might be better ready to retain the monetary effect of introducing DM than little Centers. ‘ Further conjecture has surfaced sing the examination times in the change from film-screen to computerized mammography signifiers. Not simply is the expense exacerbated however articles have other than been composed guaranteeing that numerous Radiologists may take more time to set to the change in building, when contrasting the section with computerized general X beam ( Grady, 2008 ) . An author, Denise Grady announced an expansion in review rates among grown-up females, who ‘were at last found to hold nil inaccurate. ‘ She guarantees the activity is that radiotherapists, seting starting with one medium then onto the next and much of the time holding to think about results between the two, may translate pictures all the more circumspectly and ‘play it safe ‘ by bespeaking additional X raies, ultrasounds, or biopsies ( Grady, 2008 ) . This section from FM to DM is other than plot by the interims taken perusing the mammogram: 5 proceedingss DM refrains 3 proceedi ngss FM for testing times and 24 proceedingss DM stanzas 15 proceedingss FM ( Wang, Merlin, A ; Kreisz, 2009 ) . Haygood, Wang, Lane, Galvan, A ; Atkinson, ( 2010 ) other than concur in the drawn-out utilization of DM. The article, contrasting DM and FM, discovered DM six-see pictures ( three projections of every chest ) could take in excess of multiple times longer than FM pictures to pass on the pictures up in fit-in show way, skillet through them and set alternator boards and obvious radiations. Be that as it may, Thompson, D, ( 2006 ) legitimizes the drawn-out section on account of the advanced utilization of the picture, pronouncing that all in all DM vows to better diagnosings and lead to prior intercession of chest threatening neoplastic infection. Existing writing to put current position Existing Australian writing on the cost-adequacy of trading from FM to DM is constrained on the grounds that the principal Australian site has just been loosened for six mature ages. American research is taking the way in regards to the points of interest and limitations of DM. This is in all likelihood a direct result of the October 2008 figure of 43 percent American mammography centers holding at any rate one DM machine ( Haygood, Wang, Lane, Galvan, A ; Atkinson, 2010 ) . Numerous articles have been written in the USA itemizing the clear points of interest of DM: prompt advanced picture securing, unrivaled complexity improving, stockpiling and recovery limit, displayable in various configurations, constant perusing of mammograms at far off locales, tele-radiology and PC helped detecting hardware is going progressively accessible. Despite the army advantages of DM, American articles have other than contended the expense of DM testing including surveies by Tosteson, et al. , ( 2008 ) and Pisano E.D. , et al. , ( 2008 ) . Back in Australia, mamm

Writing College Entrance Essays

Writing College Entrance Essays For most students, the first essay they write as a college requirement is also the most important one. The college entrance essay is a daunting task that requires as much candor as it does nuance, and the formula-driven essay assignments in high school language arts classes are a far cry from what admissions committees typically expect. In addition, competition for admission into the nations top universities is steadily tightening. As students, parents, and guidance counselors recognize the necessity of obtaining a respected degree in todays job market, applicants wisely vie for the slots that will give them the greatest chances in competing for the best career opportunities.So is it possible for the average student to stand out when writing college entrance essays? And how important is it to focus a great deal of time and effort on this endeavor? The answer to these questions is… very! In many cases, a students college entrance essay overshadows his or her grades, extracurricular activities, and academic achievements. Admissions committees want to know who a student is as a person; all the impressive numbers and name-dropping do not necessarily reveal that. The college entrance essay is most often the only chance that committees have to see students for who they really are, know their individual struggles and intent, and connect on a personal level with them.Often students ask, How do I know what to write? A 500-word limit doesnt allow a lot of room for ineffective and unnecessary information, and the process of weeding out what is important and what isnt can be overwhelming. That word cap is placed for a reason: committees dont want to read your life story, they simply want a type of written snapshot of your past, present, and future. Think of it as a first impressionâ€"the kind of introduction that does not come with a lot of detailed information. With this in mind, the easiest way to begin a college admissions essay is to ask yourself: What first impressi on do I want to make?When you introduce yourself to a stranger, do you divulge a lot of information about your childhood experiences? Do you get on a soapbox about politics and world peace? Do you make a lot of excuses or offer lengthy explanations about possible faults on your academic record? Or, do you use clear and straightforward tactics to show that you are professional, to demonstrate that you have a sense of humor and self-worth, and to clearly outline what you hope to achieve from the meeting? Hopefully, you choose the latter, and this is exactly what you should do when writing a college entrance essay.The most common mistake that students make when writing college entrance essays is saying too much about what is unimportant and not enough about what is most important. When a student uses two paragraphs of a 500-word count essay discussing his or her academic achievements, it is a waste of opportunity. Such achievements are generally noted on your application and reference letters, and do not need excessive reiteration. A sentence or two highlighting the greatest of your achievements is sufficient; any more, and you run the risk of being repetitive.Academic achievements, classes taken, grades, and community service are typically included in your transcripts and application itself, and should be given limited space in a college entrance essay. However, there are pieces of information that are not always shown in the actual application or transcripts. Such information could include why you chose a particular college or career path, who influenced you the most and why, and positive qualities about yourself that will make you a successful college student. These are all questions that the admissions committee will have about you, and questions that will reveal a lot to them about your goals, your motivation, your personality, and your intent.Admissions committees also like to know how serious you are about becoming a part of their school. They like to thin k that if they are turning down another student in order to give you an open slot, it is because you really want the opportunity to attend their school. This is why it is key to include clear reasons why you chose a particular school, and how it stands apart from the rest in your search. Never let an admissions committee know that you have applied to several schools, and that they are simply one of the many on your list. A vast majority of universities still embrace exclusivity, tradition, and loyalty in their decision-making process, and seek students who will be proud of being a part of the campus body.Finallyâ€"and most importantlyâ€"you should seek to show personality and human-ness in your writing. Often, students assume that the admissions essay should reflect their scholastic ability, and make the mistake of being overly pretentious and academic in their approach to writing. While a college entrance essay should certainly be free of grammatical and structural problems, it is never advisable to talk down to your audience, or write as if you are preparing a dissertation before you even begin your university studies. Humor, in small doses, is an excellent approach to counter the tendency to be excessively academicâ€"as is carefully considered candor. Such writing will create a personal bond between the essay writer and audience, keeping him or her in the position of being a memorable applicant.

A Comparison of Two Print Advertisements Essay - 2065 Words

A Comparison of Two Print Advertisements For this advertisement I will be analyzing and comparing two recent advertisements selling similar products from the same company. They are both advertising Nokia mobile phones. The first advertisement I shall be analyzing appeared in November 2004 from a Campus a popular university newspaper. The commercial that I will be comparing the first one to, comes from a business magazine entitled Arabian Business and appeared in December 2004. In fact, the first advert publicizes a collection of mobile phones together. Throughout this advertisement I will identify the selling points, the targeted audience and imagery as well as examining the persuasive devices and†¦show more content†¦Therefore, Nokia finds itself having to target different kinds and groups of consumers whose tastes differentiate. This means that no single advertisement can capture the entirety of Nokia products or can target all of its potential customers at once. Upon analysis of both advertisements, it appear s that each one targets a small cross-section of the mobile phone market. This particular advertisement is advertising for a collection of luxurious mobile phones. The products of this advertisement have a high reputation; it is common to see people with these mobiles due to their new style and shape. At first sight, it is clear that this advertisement is aimed at women above the age of twenty so it was a good idea to put it in a university newspaper. The background of the advertisement is a melding of different tones of red including a red handbag on a red leather seat. Three mobiles are placed on the left of the handbag posed on a velvety red cloth. Seeing this image gives the reader a sensation of comfort. The mixing of the different tones of red adds a feminine taste and is intended to have an effect upon women. The red handbag and the classic red leather seat gives the impression of luxury and elegance. 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Finding the Best Free Extended Essay Samples

Finding the Best Free Extended Essay Samples Top Free Extended Essay Samples Choices In such a situation it can be wise to find professional extended essay support. Sometimes your professor may test your capability to deal with complex tasks by providing you a tough writing assignment. If for example, you require help with social psychology essay topics, you can choose a writer who's specifically skilled in your sub-discipline then proceed to earn your payment. Well, with us you can find the type of essay you want at an inexpensive price. In the debut, the author tells the reader what to anticipate from the remaining part of the essay. Finding the most suitable idea or material for an essay isn't the only challenge you're very likely to encounter. Extended essay conclusion addresses the argument development. When it has to do with completing a professionally written essay, there are a great deal of unique elements to the process that you'll have to contemplate. You'll also become peaceful since you've delegated the job of inventing a topic and essay t competent professionals. Make certain that you choose a field that truly makes you curious and motivated to discover more about. At the present time, as you attempt to increase your craft, you should understand that one of the principal determinants of good academic writing is choosing the ideal topic. The option to write psychology extended essays all on your own or hiring an expert to write one for you is entirely up-to-you. Whether you're struggling with IB psychology extended essay topics or any different type of psychology writing task, you can employ an expert here to aid you. Whether it's a psychology extended essay help which you require or not, speak to us first. Essay writing is usually practiced is schools. For example, you will probably learn to choose or make a best essay topic. You shouldn't be fearful of extended essays. Writing an essay is an essential role in academe life. You might think that it is only the cover of your essay, but it's an important component, and you ought to treat it correctly. As a consequence, many find it challenging to get ideal physics study materials for their paper or essay. Thus, when you order your paper here, you can be sure it will be entirely original. Select an incorrect subject, and you wind up with an irrelevant or inadequate paper. Moreover, our English-speaking writers make sure every order has original content and an appropriate structure. Consider your essay is limited concerning word count. Now you are all set to make your research question. Students who find they lack the skills necessary to research and formulate decent essay topic ideas should think about getting assistance from our experts. Essay examples are valuable for several reasons including the simple fact which you will be in a position to observe the structure of a finished product, you will have the ability to know precisely what you're striving to recreate, and you are going to be able to rest assured that you're working through the procedure properly. You should only work with dependable and seasoned companies. There are lots of institutions and businesses that are pleased to list completely free samples all with the goal of assisting you to develop into a better IB student. Logistics service providers The collection of logistics service providers in Netherlands is extremely widespread, that range from small operators to giant organizations offering several unique specialties. Also, perhaps you can find some topics you could be inspired to write about. The procedure is straightforward. Should you need samples fast, then you'll almost certainly enjoy our simple three-step course of action. You will have the ability to receive a writing sample immediately.

Market Research of Eveready Torches Free Essays

CHAPTER 1 OBJECTIVES OF THE STUDY ? To know the customer perception towards Eveready flashlights with respective to the china made rechargeable torches. ? To find out the factors that tends to put an impact on Eveready LED torches. ? To find out what are the parameters customers/consumers look into before purchasing flashlight/torches. We will write a custom essay sample on Market Research of Eveready Torches or any similar topic only for you Order Now ? To know price sensitivity. CHAPTER 2 INTRODUCTION A ‘flash light’ usually called a ‘Torch’ is a hand-held electric powered light source. It caters the lighting needs of consumers. In the case of emergencies when light goes out, you are going to your way to phone; all you need is a flashlight or torch to illuminate your way. You may still need to fix things when the sun goes down, if you are building something or working on your car, flash lights can help you see what you are doing. When you go for a dental check up you might see the dentist using torch. Whether you are going to take a walk or on your way out of the door at night you need a torch to help you see the way, as well as stay safe. About flashlight: A flashlight (usually called a Torch outside North America) is a hand-held electric-powered light source. Usually the light source is a small incandescent bulb or light-emitting diode (LED). Typical flashlight designs consist of the light source mounted in a parabolic or other shaped reflector and the power source is electric batteries and an electric power switch. While most flashlights are hand-held, there are head or helmet-mounted flashlights designed for miners and campers and battery-powered lights for bicycles. The term flashlight is used mainly in the United States and Canada. In other English-speaking countries, the most common term is torch or electric torch. On January 10, 1899, American Electrical Novelty and Manufacturing Company obtained U. S. Patent No. 617,592(filed 12 march 1898) from David Misell, its English inventor. This â€Å"electric device† designed by Misell was powered by â€Å"D† batteries laid front to back in a paper tube with the light bulb and a rough brass reflector at the end. The company donated some of these devices to the New York City police, who responded favourably to them. These early flashlights ran on zinc-carbon batteries, which could not provide a steady electric current and require periodic ‘rest’ to continue functioning. Because these early flashlights also used energy-inefficient carbon-filament bulbs, â€Å"resting† occurred at short intervals. Consequently, they could be used only in brief flashes, hence the popular name flashlight. Power sources for light: The most common power source for flashlights is the battery. Many types of batteries are suitable for use in flashlights, such as button cells, alkaline batteries, lithium batteries and rechargeable NiMH, NiCd batteries and lithium ion batteries. The choice of batteries will depend on the light source used, and will usually play a determining role in the size and shape of the flashlight. Some flashlights are solar powered, using the energy generated from a solar cell to charge an on board battery for later use. [pic] COMPANY PROFILE [pic] 2. 1 COMPANY PROFILE: Ask any Indian consumer to name a battery and the first brand that comes to mind is Eveready. Not just among batteries, Eveready is a powerful brand across categories. Eveready has a portfolio comprising dry cell batteries (carbon zinc batteries, rechargeable batteries and alkaline batteries), flashlights (Torches), CFLs (compact fluorescent lamps), and mosquito repellent and packet tea. Eveready’s strength is the result of a continuous and well-orchestrated brand development strategy that maximizes the value from each consumer touch-point. [pic] â€Å"Give me red† is the iconic urban face of Eveready. The advertising by-line of the popular red series of batteries, it is today symbolic the empowered urban lifestyle that the brand reflects. The original, path-breaking campaign won as many as 11 advertising awards. The current television commercial on Eveready ultima, which has explored and demonstrated the technique of light painting(through the TVC) has been very well received and is a one of its kind commercial in the entire batteries segment. The unmatched consumer confidence is also reflected through the various accolades that the company has got over the years. In a country where around 40% households don’t have access to enough electricity and require basic sources of light to sustain themselves, Eveready provides portable lighting solutions to more than 60 million households. Highlights: ? In the confederation of Indian industry(CII)’s ‘Brand of the year’ 2005 shortlist, Eveready made the top ten finalists list, along with brands like Nokia, HP, Titan, Dabur and five other Hindustan Lever Brands. ? As per AC Nielsen, Eveready stood 7th among all FMCG companies in terms of growth in the year 2004-2005. The economic times’ Brand equity survey of Brands by sales, april2004, put Eveready at no. 22 across brands in all categories. ? As per vertebrands’ survey, on a 10-point scale, Eveready scored 8 on popularity and 7. 7 on contemporariness. Of all consumers surveyed, 41% called it â€Å"The Only Brand for Me†. Eveready industries India, ltd (EIIL) previously known as Union carbide India, limited is the flagship company of the B. M. khaitan group. The brand Eveready has been present in India since 1905. EIIL is the world’s third largest producer of carbon zinc batteries, selling more than a billion units a year. EIIL is India’s largest selling brand of dry cell batteries and flashlights (torches), with dominant market shares of about 46% and 85% respectively. HISTORY: EIIL started its operation in India in 1905. The first dry cell batteries were imported from the USA and sold in the major cities of the country. These batteries were primarily used in imported torches. In 1939, the company set up its first battery plant in Kolkata. This was followed by another battery manufacturing plant in Chennai in the year 1952. A torch manufacturing plant was set up at Lucknow in 1958. Today it is one of the largest torch manufacturing plants in south East Asia. The plant manufactures the full range of brass, aluminium and plastic torches. In 2005, EIIL celebrated its 100 anniversary in India. MILESTONES: 1905: national carbon starts its Indian operations with sale of batteries imported from USA. 1934: Eveready Company incorporated as a private company on 12 November. 1939: Camperdown works- first modern battery plant established at Cossipore in Kolkata. 1941: union batteries merges with Eveready Company and the name is changed to national carbon company. 951: renamed as union carbide India ltd, a subsidiary of worldwide multinational, union carbide corporation. 1958: company set its torch manufacturing plant in Lucknow, one of the largest in south Asia. 1996: Mc Leod Russel(India) ltd, merged with EIIL, bulk tea business brought into EIIL fold. 2000: Bishnauth Tea Company merged with Eveready industries India ltd. 2005: brand Eveready is a hundred years old. 2009: EIIL acquires controlling stake in Uniross SA of France, which is a leading rechargeable battery manufacturer. Eveready is India’s largest marketer of dry cell batteries selling about 1. billion units annually. It is also the largest marketer of torches selling more than 20 million pieces per annum. VISION STATEMENT: For over a century, our corporation has been a partner to consumers with our expertise in portable power and light. Today, we endeavour to be the perfect Companion to consumers by providing value-for-money brands with Tangible Differentiation in quality every day; we seek Consumer Proximity to ensure the enjoyment of better living. Our core competence will be based on these three core values for the total synergy and future profitable growth of our corporation. Company’s philosophy on corporate governance: The company believes that good corporate governance consists of a combination of business practices which result in enhancement of the value of the company to the shareholders and simultaneously enable the company to fulfil its obligations to other stakeholders such as customers, vendors, employees, and financiers and to the society in general. The company further believes that such practices are founded upon the core values of transparency, empowerment, accountability, independent monitoring and environmental consciousness. The company makes its best endeavours to uphold and nurture these core values in all aspects of its operations. 2. 1. A. MANUFACTURING: Eveready has its manufacturing units spread all across the country in order to maximize logistical efficiency and reduce time-to-market. The Company’s state-of-the-art manufacturing units are located in Kolkata, Noida, Uttaranchal, Chennai, Lucknow and Maddur. The company has high-speed manufacturing units, both for batteries and flashlights, with in-house facilities for metal flashlights along with a fully automated injection-moulding set-up for plastic flashlights. Eveready also has a full-fledged machine design group at Chennai with capabilities of making special-purpose machines for both captive consumption and customer-specific requirements. The manufacturing units of Eveready are ISO 9000 and ISO 14000 certified. Eveready has a sophisticated R D laboratory for design and testing of batteries. The laboratory is NABL accredited. The company also has its own flashlight design and development unit with the latest computer aided design facility. 2. 1. B. DISTRIBUTION: Eveready has a wide distribution network all over the country with 15 branches, 40 godowns and 4,000 distributors. Our products are available at grocery, general provision, music, electrical, hardware, stationery, gift /novelty stores, at the chemists’ shops and at photo studios and printing centres. So much so, that many of our products are even available at the paan and cigarette shops. According to AC Nielsen, Eveready batteries are available in 3. 3 million outlets out of a total universe of 7. 3 million FMCG outlets. The distribution structure extends coverage out to 5000-population villages. The company employs a strong sales force so that they can operate the extensive sales network successfully. As Eveready walks ahead in second century of existence, we have the following objectives – †¢ To consolidate our benchmark supplier position in all traditional outlets for batteries and flashlights. †¢ Employ a systematic and scientific approach towards increasing our reach and quality of reach. †¢ To leverage our sales distribution competencies into identified newer channels †¢ To service the outlets with a diversified range of products. This includes batteries, flashlights, home lights, packet tea, mosquito repellents, CFLs and bulbs. To constantly explore new selling arrangements in identified markets to improve effectiveness of servicing. 2. 1. C. CORPORATE FACT SHEET: SBU’s †¢ Batteries(including Rechargeable Batteries) †¢ Flashlights †¢ Packet Tea Insect repellent †¢ Lighting Products †¢ New Products Business Development †¢ Powercell Division Workforce: As on 31. 12. 08 (including Powercell) 2627 RD facility Kol kata, West Bengal Annual Sales: 92,530. 74 (Rs Lakhs) Manufacturing Locations and Sales offices: [pic] 2. 1. D. PRODUCTS: Eveready products are available under the mother brand name Eveready (batteries and lighting solutions) and also extended brand names like EVEREADY ULTIMA(Alkaline Batteries) ? EVEREADY RECHARGE(Rechargeable Batteries) ? EVEREADY JEEVAN-SATHI(Brass Torches) ? EVEREADY DigiLED(LED Flash Lights), ? EVEREADY CFL(Compact fluorescent lamps), ? EVEREADY POWERON (homecare products) and ? EVEREADY PREMIUM GOLD/JAGOO/TEZ (packaged tea) etc. Eveready offers a basket of FMCG products that find place in every household- Batteries: [pic] It is certainly not an overstatement that battery and Eveready have been synonymous with each other in India since time immemorial. After all, this is the only battery that has been with the people- in their good and bad times, in light as well as in darkness- through generations, for over a century. Eveready has diversified the portfolio to suit everyone’s needs. Eveready offers a wide range of batteries to fulfil the diverse portable energy requirements of progressive India. It has also come out with the Eveready blue batteries, which are long-lasting value-for-money solutions for your low-drain devices like TV/DVD remote controls, table/wall clocks and portable FM radio players. Zinc carbon batteries: Eveready is one of the world’s largest producers of zinc carbon batteries, selling more than 1 billion batteries every year. The Indian market for dry cell batteries is estimated at 2. 2 billion pieces by volume and rs. 14 billion by value, and Eveready is the undisputed market leader with more than half of the share of the market. The zinc carbon batteries are ideal for: flashlights, remote controls, toys, penlights, cameras, clocks, medical equipments, FM radios/MP4 players, etc. Alkaline Batteries: [pic]Eveready ultima alkaline battery is the ultimate energy solution to the power-hungry electronic gadgets of modern times. It is undoubtedly a new benchmark of quality performance in the category of alkaline batteries. The promise of performance comes with an affordable price tag, making it truly an ultimate choice. Eveready ultima alkaline batteries are best suited for power-hungry new age gadgets like- digital cameras, remote-controlled toys, MP3 players, high-end portable audio-recording systems, etc. Rechargeable Batteries: [pic]There is a surfeit of power-hungry electronic gadgets in the market today. With every passing day, the list of such gadgets only gets longer. As an answer to the changing portable energy needs, Eveready has come up with Eveready recharge, world class range of rechargeable batteries. Since today’s high-tech devices demand more powerful batteries, Eveready rechargeable batteries are designed to deliver optimal performance. They are ready whenever you are. The higher end batteries come with an intelligent charger. The intelligent charger range includes chargers of various capacities. Lighting Solutions Eveready offers a wide variety of lighting solutions to suit the requirements of people in both urban and rural areas. Looking ahead, Eveready sees its business growing in the following fields: ? Mass consumption items like incandescent lamps, colour decoration lamps, etc. ? Energy saving alternatives, like T5 lamps, electronic ballasts, luminaries for fluorescent/compact fluorescent lamps with electronic controls. ? New-age technologies like LEDs products around LEDs. Compact fluorescent lamps (CFL) In 2007, Eveready forayed into the lighting business with the launch of a range of compact fluorescent lamps (CFL). Halogen lamps: The lamps are so designed that they produce more light per units of energy, thus saving energy, and last longer. Halogen lamps are used in a variety of applications. Eveready has on offer halogen lamps that suit every possible requirement for outdoor lighting and video-shooting purposes. General lighting service /incandescent lamps (GLS): Eveready offers a vast range of incandescent bulbs in different sizes, voltages and colours. Alternate lighting solutions: [pic] [pic] Eveready digiLED lanterns- with its digiled technology, unlike a kerosene lamp or candle, the Eveready lantern gives bright, continuous and unflickering light from long lasting LEDs. All this at the same running cost per hour, as that of a kerosene lamp or candle. It illuminates a wide area and is ideal for activities like studying, cooking and other in-house work†¦ making it a true light for our home! Types of digiLED Lanterns: [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] Packet tea: India wakes up with tea every morning. It is the drink that enlivens, energises and rejuvenates the mind and the body. It is the drink that binds people across cultures. This is why Eveready has lined up a wide range of tea blends to match the needs of a diverse tea-drinking nation and the different â€Å"tea cultures† that are an integral part of the country’s socio-cultural fabric. Eveready today has offerings- Eveready tez, Eveready premium gold, Eveready jaago and eveready classic. Brands which satisfy the diverse moods of the tea drinkers. FLASHLIGHTS: [pic] Eveready has been the pioneer in the field of portable lighting for many a decades. Eveready with a huge variety of products is the largest manufacturer and marketer of torches in south Asia. Well known for its quality, range, colour options and value for money models. Eveready caters to all the lighting needs of both- the urban and rural consumers. DigiLED Torches: Eveready recently introduced a whole new category of torches with digiLED technology. These torches use highly power efficient LEDs in place of the incandescent bulbs. The long life LEDs, the superior quality lens the Eveready expertise put together give the consumers an excellent torch with a focused bright white beam of light. pic] [pic] The torches are available in a Variety of shapes sizes, with a splash of bright vibrant colours. Mainly for its quality of power efficiency, as batteries lasts longer, these torches have become an instant hit with the value conscious consumers across India. UltraLED torches: [pic] Torches with powerful beams which reach amazing distances, stronger light with enhanced efficiency, coupled with superior advantages of the original digiLED torches. The range offers the user wide choice in shapes, sizes new metallic colours. Brass torches: [pic] True to its name, the Jeevan Sathi brass torchlight has been a trustworthy, constant companion for the discerning Indians through generations. It is reliable, durable and repairable, making it a must-have evening companion especially in the villages. It is one of the most trusted brands in rural India across all product categories. Aluminium plastic torches: [pic] Eveready has always gone for innovation to bring out new models which suit the diverse requirements of all its customers. These torches have strong durable bodies, slide switches for easy handling and come in a wide range of models and colours. Rechargeable torches: Eveready also provides rechargeable torches to its customers. These have an in-built battery and a plug, for easy recharge. These torches are true value-for-money and are targeted at the urban and semi-urban households. Models like Commander, HiLite, Mobile, RedFlash, Rangoli CityLite†¦ are brands in their own capacity†¦ bought by thousands of people every month. CHAPTER 3 RESEARCH METHODOLOGY Methodology is a systematic way of solving a problem; it includes the research methods for solving a problem. Type of research: Descriptive Empirical Research Data source: Primary and secondary data Data collection method: Interview and survey Data collection tools: Questionnaires and informal interview Sample Universe: Nadia district (Areas- kastodanga, maniktalapada, kalitala, nimtala, Simurali- narapatipada, shantipur, ranaghat, krishnanagar). Sample size: 250 Sample Design: The target population of the study consists of various respondents of various places (mostly done in rural areas and small town targeting low class group people and middle class). This is because to know that if price is the only factor of impact of china made torches. Sample size: After due consultation with the company, also keeping in mind the requirements of the company for the research, the sample size that was found to be appropriate for the study was 250(each place 25-35 respondents). Sampling Technique: Stratified sampling technique – a stratified sample is obtained by independently selecting a separate simple random sample from each population stratum. A population can be divided into different groups based on class, income. The survey was conducted by visiting different places(shops, market, respondent’s home, etc). Statistical tools:Simple percentage analysis and Ranking method is the main statistical tool used for study. 3. 1. SCOPE OF THE STUDY ? The result of this research would help the company to market their products. ? The result will help in improving sales. ? The study will help the company to make aware the consumers about the product. 3. 2. LIMITATIONS OF THE RESEARCH The following limitations can be pointed out from the research that I conducted in relation to the problems that were given to me by Eveready industries India ltd. Sample size was not sufficient to know the absolute figures. †¢ The research got confined to the Nadia district (towns and rural areas). 4. DATA ANALYSIS AND INTERPRETATION The respondents who were covered under this study can be categorized on the basis of certain important criteria like age, annual income (class), tendency towards white LED light and awareness about new Eveready LED torches in the market. Table-4. 1 Annual Income Level: |Annual Income Level |No. Of Respondent |Percentage | |Below 1 Lakh |134 |53. 6 | |1-3 Lakh |105 |42 | |Above 3 Lakh |11 |4. 4 | |Total |250 |100 | | | | | | | | | | | | |Eveready LED |31 |12. % | |Eveready incandescent modified |3 |1. 2% | |China made Torch |211 |84. 4% | |Others |5 |2% | [pic] Interpretation: Among the 250 respondents i. e. he consumers, it can be seen that the consumers of china made torches are the highest i. e. 84. 4%. Eveready LED torches have 12. 4% consumers. 1. 2% of respondents are there who have an attachment with Eveready and thinks there torch is best for them they have modified incandescent Eveready brass torch into white light (because consumers like white led light). 2% of the respondents are the users of other torches. Table: 4. 3 Eveready LED torch users – Distribution according to income: Below 1 Lakh |1-3 lakh |Above 3 lakh | |3 users |17 users |11 users | Interpretation: It can be inferred that among 31 consumers that use Eveready LED torch, there are 3 users fr om the low income group i. e. below 1 lakh. 17 customers are from 1-3 lakh group and 11 users are from above 3 lakh group. Table-4. 4 AWARENESS about Eveready LED Torches: |Awareness |No. Of Respondents |Percentage | |Yes |65 |26% | |No |185 |74% | |Total |250 |100 | [pic] Interpretation: Now coming to the point of awareness among the people about the Eveready’s new product i. . Eveready LED Torches, the response was very disappointing. Among 250 respondents only 65 people i. e. 26% are aware about Eveready LED flashlight. Table-4. 5 Consumers those are aware but do not like to have due to high price (not affordable): Out of 65 people who are aware, the people who would not like to purchase are 40. |1-3 lakhs |Below 5 lakhs | |35 people |5 people | Interpretation: It can be seen that out of 65 people who are aware, 35 people of low class would not like to purchase due to its high price, it is not affordable. CHAPTER 5 RESULTS: The findings that can be drawn from the survey- ? 100% positive answer regarding Eveready torches durability, reliability and longevity shows company’s high image. ? 100% consumers like the white LED light torches. ? It was found that most of the low class people are not able to purchase Eveready LED torches because they cannot afford due to its high price. As Eveready LED torches are new entrants in the market, most of the people are unaware about the Eveready LED torches. IMPACT OF CHINA MADE TORCHES ON EVEREADY LED FLASHLIGHTS: 1. Shifting of incandescent torches market to LED Torches market. ? Eveready incandescent bulb torches were used and appreciated by the consumers before China made rechargeable torches with LEDs instead of incandescent bulb came into the market. After china made torches e ntered the market, people liked the white light of LEDs and the low price. As, no Eveready LED torches were available that time (before 5-6 years), the customers/consumers were forced to purchase china made LED rechargeable torches. So, there was a shift towards LEDs torches (china made torches). 2. Shifting of normal torches i. e. torches without rechargeable factor, to rechargeable torches. ? China made torches came into the market with the facility of recharging the batteries at that time when Eveready have had no rechargeable torches. People /consumers thought it more economical than Eveready normal torches and tend towards it. NOTE: but it is not true, the fact is that the Eveready torches are more economical because the batteries that are used in it as a power source runs for 4 months in a single time). So, demand inclined towards rechargeable torches. 3. It’s been 2 years Eveready has launched LED flashlights/torches with high quality light. But there is a particular segment i. e. low class people have a tendency to buy china made torches due to its low price (although they were using Eveready incandescent torches before ). customer’s perception has changed . . Considering all the facts, the most important part that has been affected (impact of china made torches) is sales. Although Eveready is doing well but the market that has been captured by china made torches (mostly the low class people who purchase china made low price torches), Eveready is missing to target that part. NOTE: As there are many customers/consumers who are using Eveready LED torches (Eveready is meeting its sale targets) this shows that the impact of china made torches that has been on Eveready torches is diminishing. People are shifting from china made torches due to their lack in reliability, longevity, durability and many factors. They lack in adding value to the customers. CHAPTER 6 RECOMENDATIONS: ? Eveready is extensively using its marketing strategies to reach customers; advertisements are being done but while surveying, the segment of customers that are not aware of the product to reach them we have to make them aware through extensive advertising. There are hoardings placed in the market but they are only seen over the distributors or big retailers. There must be more hoardings, bill boards showcasing Eveready led torches. ? Eveready should launch a new led torch with low price particularly focusing the low class (low income group) people. Advertising should be focusing these people. ? Extensive advertising on radio. REFERENCES: ? WEBSITES: www. evereadyindustries. com www. wikipidea. org ? Business Research Methods – Donald R Cooper, Pamela Schindler How to cite Market Research of Eveready Torches, Essays

The Slave Dancer Essays - Racism, African Slave Trade, Slavery

The Slave Dancer The Slave Dancer It all began in the cold month of January, 1840, in New Orleans. Fog laid a heavy blanket on the streets and alleyways of the city. Rain steadily engulfed the seaside locality, and the sound of drunken riverboat men and the slaves celebrating their festivities surrounded the area. New Orleans was where Jessie Bollier lived, and was the place where he was captured on that dark January evening. Jessie then found himself aboard The Moonlight, the slaver with its towering sails and masts, cabins and storage space under the deck. These were places where Jessie had to'dance the slaves' and where the captain and crew would spend many weeks living in fear of the slaves, of each other, and of getting caught. In the Bight of Benin, on the rugged coasts of Africa, where the multitudes of slaves were captured and mistreated. The crew then made their way across the Atlantic once again to land in the Gulf of Mexico. The Moonlight was anchored there and stayed because it was here where the ship submerged. Two of the survivors washed up on the shores of Mississippi, who were Jessie and Ras meet Daniel, their soon to be friend. Ras was a slave Jessie befriended while on the ship. The Slave Dancer is written through Jessie's eyes, and projects a depressing, melancholy mood. It is the tragic song of the slaves and the mistreatment of Jessie and the slaves. The hero of the story is the thirteen year old boy, Jessie Bollier. "He's a fearful runt," comments Captain Cawthorne. He is brought on board the slaver to make the slaves dance, to keep them healthy. Jessie innocent and does not fully understand his purpose. "My life had turned upside down. My friend was a man who pressganged me. I disliked the man who befriended me." Jessie does not realize what is going on within him. He does not realize that these men, these women, and children are slaves...are owned. He does not perceive the cruel treatment of the slaves, but does not know why. Jessie himself puts it best, "My stomach rebelled." The antagonist is surprisingly Jessie, but after the voyage. He went through many changes after the excursion. "At first, I made a promise to myself: I would do nothing that was connected with the use of slaves...but everything I considered bore the imprint of black hands." In the war between the states Jessie fought for the Union. He moved to Rhode Island and began a new life. However, he could never forget his horrible past. He was in continual search for his slave friend, Ras, wherever he made his way. He had matured in a way all of us should look up to. He matured in the light of love, strength, wisdom, and loyalty to his heart and to peace. There were various secondary characters in The Slave Dancer because there were so many important roles. Captain Cawthorne, the captain of The Moonlight, was a short, very moody, very ambitious man. He was respected-a fine seaman. The captain's purpose was to guide the ship to Africa, and trade rum, tobacco, and other items in exchange for slaves. he was then to bring them to Mexico to sell to the Spanish and return to Charleston without getting caught. It is known that the captain must have a first mate. In this case it was the lucky Nicholas Spark. He kept to the captains side like a shadow. Spark was a very thin man with a "paper voice." Nicholas got into a fight with a black slave while aboard the ship and shot him. The captain was furious, so he dropped Spark into the deep waters below. There was Adolph Curry who's main reason for traveling on the ship was to cook. Jessie described him as,"...a terribly thin man. His skin was the color of suet except for uneven patches of salmon along the prominent ridges of his cheekbones." Another member of the crew was Ned Grime who was older than the other men. Ned was a carpenter and somewhat a doctor. Grime talked as if he had nothing to do with the trading of the slaves, yet he was paid the same amount as the rest of the men on the slaver. Ned once said, "My heart's not in it." Claudis Sharkey was the man who captured Jessie off the streets of New Orleans and wrapped him in a big sack. He was tall with a black beard. Claudis told Jessie the "illegal" truth

Who Killed the Electric Car Research Paper Example

Who Killed the Electric Car Research Paper Example Who Killed the Electric Car Paper Who Killed the Electric Car Paper Who Killed the Electric Car? Video Discussion Questions Summary: It begins with a solemn funeral? for a car. By the end of Chris Paines lively and informative documentary, the idea doesnt seem quite so strange. As narrator Martin Sheen notes, They were quiet and fast, produced no exhaust and ran without gasoline. Paine proceeds to show how this unique vehicle came into being and why General Motors ended up reclaiming its once-prized creation less than a decade later. He begins 100 years ago with the original electric car. By the 1920s, the internal-combustion engine had rendered it obsolete. By the 1980s, however, car companies started exploring alternative energy sources, like solar power. 1. Create a table that outlines the positions of the major â€Å"suspects† from the video 2. What was the Zero Emission Vehicle Mandate? A zero-emissions vehicle, or ZEV, is a vehicle that emits no tailpipe pollutants from the onboard source of power. [1][2] Harmful pollutants to the health and the environment include particulates (soot), hydrocarbons, carbon monoxide, ozone, lead, and various oxides of nitrogen. Although not considered emission pollutants by the original California Air Resources Board (CARB) or U. S. Environmental Protection Agency (EPA) definitions, the most recent common use of the term also includes volatile organic compounds, several air toxics, and global pollutants such as carbon dioxide and other greenhouse gases. [3] Examples of zero emission vehicles include muscle-powered vehicles such as bicycles; electric vehicles, which shift emissions to the location where electricity is generated; and fuel cell vehicles powered by hydrogen that only emit water. 3. Why was the ZEV Mandate killed? 4. Why does the video let the batteries off the hook? 5. Why consider the fuel cells guilty? Isnt it just another technology that might help us clean the air in the long run? 6. How can any technology, like hydrogen fuel cells or batteries be a suspect in the video? 7. Is an electric car actually a zero emission vehicle? Explain your answer. 8. Why are other gas-alternative fuels not mentioned in the video? 9. Is the electric car really dead? Explain your answer. 10. How does the multi-billion dollar automotive bailout fit into this discussion? Explain. 11. Given the information provided in the film, do you believe you will be able to buy a hydrogen-powered car in the next 10 years? 20 years? Ever? Why/why not? 12. What one assertion in the film do you disagree with? Why? 13. What one assertion in the film troubles you the most? Why? 14. In your own words, explain why the car manufacturers collected and destroyed the electric vehicles. 15. Should the world oil supply be: 1) divided evenly according to population, 2) given to those able to pay the highest price, or 3) reserved for developing nations? Explain your response

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The Word of the Year for 2012 The Word of the Year for 2012 The Word of the Year for 2012 By Mark Nichol Each year, the major dictionary companies trot out their choice for Word of the Year and its runner-ups, based partly on search frequency and partly on staff consensus. Note that these words are selected not for their staying power Words of the Year often fade into obscurity but for the significance of their usage in a given year. Merriam-Webster’s 2012 Word of the Year is a toss-up between capitalism and socialism, reflecting the controversy and debates about universal health care and discussion about the comparative government systems in the United States and in much of Europe. These words are straightforward except that they’re not: Capitalism is fraught with negative connotations (and not just by those who oppose the system), and many Americans, as an unfortunately lingering artifact of the Red Menace of the mid-twentieth century, confuse socialism (the concept, not the word) with communism and fear both even though the US government system, like many European ones, is irrevocably infused with socialistic components. Dictionary.com’s choice is bluster, which means â€Å"loud, swaggering, often empty boasts, threats, or other comments† an appropriate term, considering the unusually contentious political climate in the United States over the last year. The American arm of the Oxford Dictionaries chose GIF (pronounced â€Å"jif† and standing for â€Å"graphics interchange format†), thanks to the ubiquity of GIFs, simple animations consisting of a looped series of images, employed to humorous effect but also in scientific models and other contexts. They’re not new, but their place in popular culture has recently been elevated by the ease with which they are created. The selection by editors at Oxford University Press’s UK headquarters is omnishambles, which denotes a thoroughly mismanaged situation notable for a chain of errors. The sense is similar to the American English acronyms fubar and snafu, which originated among service personnel inspired with an ironic nod toward the military’s propensity for describing bureaucratic phenomena with abbreviations. (For the record, fubar stands for â€Å"fouled up beyond all recognition,† and snafu is an acronym for â€Å"situation normal all fouled up† except that I’ve substituted fouled for another word starting with f, as do many others who cater to their own or others’ delicate sensibilities when they spell these terms out.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:Coordinating vs. Subordinating ConjunctionsAmong vs. AmongstMood vs. Tense

Diagnosis of Depression Essay Example | Topics and Well Written Essays - 3500 words

Diagnosis of Depression - Essay Example Certain chemicals called neurotransmitters occur in the brain naturally. High-tech imaging of brain shows that physical changes in neurotransmitters causes depression in people, though certain factors like weight loss and lack of sleep might also be the causes of depression. Although it is not a main cause, yet depleted monoamine levels are commonly observed in the chronically depressed patients. Hormonal imbalances also cause depression. Likewise, there are some medicines that have an adverse impact on mood and need proper monitoring, else they can cause depression. ïÆ'˜Â  Environmental FactorsThe environment is also a possible causal factor of depression. In everyday life, people are exposed to numerous stressful situations that include but are not limited to loss of job, divorce, death of a friend or a family member, financial problems, and diseases. In addition to these factors, several unfortunate or traumatic events experienced in the past like child sexual abuse, violence, and bullying and any kind of maltreatment may affect the emotional and psychological health in a negative way. Diagnostic Criteria for DepressionBefore getting into the details of psychoanalytic theories of depression, it is customary to discuss the psychiatric criteria of diagnosis of depression as outlined by DSM-IV. According to DSM-IV, the patient needs to have at least five symptoms from the list of nine symptoms given below sustained over a period of two weeks and the symptoms bring a transition from the previous functioning.

Master Level - Academic Marketing - Research, Theory and Practice in Essay

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Innovation At Bajaj Automobile

Innovation At Bajaj Automobile Bajaj Group was established in 1926 by Jamnalal Bajaj is among the 10 business organizations in India, currently consists of 27 companies. Its footprint across a wide range of industry sectors, including automobiles (two-wheelers and three-wheelers), lighting, appliances, iron and steel, insurance, travel and financial. In 1945, Jamnalal Bajaj has formed a Limited, the Flagship Company of M / s Bachraj trading company private, selling imported two-wheelers and tricycles. By 1977, the companys factory launched the 100,000 vehicles in a single year. Another nine years, Bajaj Auto 500,000 a year. In 1994-95, Bajaj racing beat Honda, Suzuki, Kawasaki international two-wheelers segments. The 1997 Bajaj in the domestic market is facing intense competition, its market share to 40.5%. Bajaj venturing into new markets and expand its product portfolio, from one brand to multi. Bajaj as a brand is well known in many countries of Latin America, Africa, Middle East, South Asia and Southeast Asia. Bajaj Auto is listed as the worlds fourth largest two and three wheeler manufacturer and continues to be Indias largest exporter of two and three-wheelers. Vision- To achieve world-class excellence to demonstrate the value add the product to the customer Mission- Focus on the manufacture of value-based Continuous improvement Total removal of the waste Safe environment pollution free Objective Bajaj is provided in order to cater to the market of two-wheelers and three wheelers transport Bajaj require continuous improvements in existing products based on customer feedback Goal- Bajajs goal is to catapult as Bajaj Auto, the countrys largest car company Bajaj achievements in last three years: Bajaj Auto Achieved company of the year by Economic times award in 2010-11 2011-12, has been the companys best ever year, The company recorded the highest sales, export, and operating profit Bajaj is come from world fourth to world third highest motorcycles manufacturing FY 2012 Bajaj sales3.83 million motorcycle in India and abroad. Bajajs net sales and other operating income rose more than 19% to Rs 19808 crore Bajaj joint venture of Bajaj-KTM lunched Duke 200c Motorcycle in India Bajaj lunched Pulsar 200NS with DTS-i technology, from twin-spark two-valve has evolved to four-valve triple-spark. Bajaj innovation with its three wheelers product RE60 with four wheel auto Bajaj recant outstanding innovation: In 2012, Bajaj come with two products Bajaj lunched Pulsar 200NS This is a completely new engine and vehicle platforms have been designed to carry forward the legacy of Pulsar, Bajaj Auto brand of the most successful in the last decade. It has been designed to enhance and sharpen the image of sports brands. Pulsar 200 NS powered by a high performance 4-valve liquid-cooled engine with spark ignition triple, delivering 23.5 Ps, with a six-speed gearbox Bajaj joint venture of Bajaj-KTM lunched Duke 200c Motorcycle in India This model extends the new platform designed engines and vehicles together by Bajaj and KTM from 125 cc to 200 cc. Unlike the KTM 125, this model aims to market India as well as Europe. KTM 200 is powered by a high performance 4-valve engine is liquid cooled fuel injection delivers 25 ps, with a six-speed gearbox. It is equipped with state of the art features such as radial calipers for the front disc brakes, inverted front forks, cast aluminum swing arm and radial tires on both front and back. http://arunkottolli.blogspot.sg/2012/01/bajaj-innovates-with-re60.html http://www.asianage.com/taxonomy/term/1685%2B1686%2B1687%2B1684 http://www.automobileindia.com/news/duke-200c-motorcycle-joint-venture-of-bajaj-ktm-to-be-launched-at-auto-expo-next-year.html http://www.bajajmotors.com/profile.html#5 http://www.bajajauto.com/report/BAL-AR-2009-10.pdf Have Bajaj Make profit and why? Last five years financial data From above chart depicts that Bajaj Company is in a position to earn profit. In chart the income and profit is growing the come is grown by 19% to 19808 crore in Indian currency. Bajaj is well-known brand in India. Bajaj is present in more than 50 countries around the world in Africa, Latin America and South Asias dominance, market share is increasing every year Bajaj is market leader in motorcycle segment in Central America, Colombia, Sri Lanka, Bangladesh, the Philippines, Nigeria, Uganda and Kenya. In 2009-10, company export of 891,002 units, an increase of more than 15% over the previous year. In 2009-10 Motorcycle total exports are 726,115, growth of 15%, compared to 2008-09. Bajaj is world tried highest manufacturing of motorcycle Bajaj has verity range of products for upper level class to lower level class, Bajaj always provide what the customer needs. Bajaj products give low fuel efficacy at affordable price with design and power engine to customers. http://www.bajajauto.com/global_bajaj.asp http://www.bajajauto.com/report/bal-2012-for-web.pdf http://www.bajajauto.com/report/BAL_AR_2010-11.pdf http://www.bajajauto.com/report/BAL-AR-2009-10.pdf Company Success: Bajaj Auto Ltd. has been focused on competitive prices to provide the best class model. Company has been a pioneer in the stretch to enter the competition to provide the latest feature updates the latest features, such as disk brakes, anti-skid technology and dual suspension at low price bikes price segment. Since 2000, Bajaj Auto has experienced several overlapping transition process. First, the company is able to create and perform basic processes of change in product and design it looks on the market in the engineering design and manufacturing, and a mind-set change in the organization. As a result, company has been the front-line player in the two-wheeled vehicle industry since then. Bajaj is a brand to create, to inspire confidence in all customers. Inspire confidence became the subject of Bajaj Auto, in fact, has made great achievements. In just three years, a number of exciting new models unveiled to meet the needs of different market segments, product innovation to come to the fore, and has the dominant position in the high-end market order which means Bajaj Auto, while the other players is also a tough game, even in other areas of the motorcycle market. Then the next stage of Bajaj success Distinctly Ahead, This is symbolic, because it, Bajaj Auto, litigation and products should be the obvious leading the competition. According to one of the senior officials from the company, To be ahead is important; but to be distinctly ahead even more so. Being innovative in project initiatives was the mantra to this strategy and Bajaj excelled in it. The innovative campaigns of Distinctly Ahead took the companys gross sales from Rs.47.4 billion in 2002-03 to over Rs.106 billion in 2006-07 a growth of 124 per cent in four year Why it necessary for Bajaj Auto to employ innovation into company Why innovation is so important : For economic growth in Bajaj Auto innovation is necessary. Innovation is the path to economic growth. Industry is growing. Products are growing. Meet the needs of the market, a new product, process or service innovation is the creation of new knowledge and change. Therefore, the innovation of companies and industries, create new businesses and the growth of the primary source. For the progression of human well-being in Bajaj, innovation takes important part and creates new businesses. At the same time, new businesses can create new jobs. Create a new job for obvious reasons, personal income, and the human health and well-being for individuals to achieve all offers. For competitive advantage, innovation is so important for Bajaj. Today market is full with competitors and among them if Bajaj want to lead to market he have to adopt innovation in company For taking advantage of opportunities, innovation is necessary. Innovation help Bajaj to get advantage for new technology and use opportunities to be lead in market For batter revenue, Innovation is itself one kind of investment. Its like you invest one time in innovation and its well give you back company investment for many years. E.g. innovation increase your seals, seals increase your production, production increase you profits. For business survivals, in todays market competition innovation is like survivals for company. With innovation Bajaj can give fight to his competitors in market. Today the technology is change so speedily and if Bajaj want to go with market company have to adopt innovation Market is changing very fast company have to come out with new product with replace of old product so it can attract the new customers Now the market is growing and growing, customers have too many selection and in this situation, company should understand the customers need and give then what they want with their value for money Best innovations can reduce costs and increase efficiency, good after applying innovations, the company can do more with less financial pressure to release http://www.aca.cloverpad.org/Resources/Documents/Cohen-TOP%2010%20Reasons%20Why%20We%20Need%20INNOVATION.pdf Benefits with innovation Leader in market: today there are so many competitors in market in all segment, innovation help company to become market leader with its innovative product E.g. Bajaj premium product pulsar help Discover make Baja leader in India market Reduces cost: innovation help in reduced cost in manufacturing and process. Innovation gives more with less. E.g. Bajaj TPM (total productive maintenance) police help Bajaj to process more in same time then before. Fulfill customers need: customer is king of market. Company success is depending on customer. With the help of innovation company provide customer new technology with power and style E.g.: Bajaj understand the market need and produces what customer need like Bajaj products are law fuel efficiency with power and style at affordable price and Bajaj has large number of product for each segment like Bajaj Pulsar is for younger and bike lover and Bajaj Discover is for targeting the age of 30 to 50 and Bajaj also have Kristal for woman Creating Brand: innovation help company to create spared brand image in market in all competitors and being monopoly for company E.g.: Bajaj Innovation DTS-I engine give Bajaj monopoly in low fuel efficiency engine with two spark plugs instant of one. Bajaj launched with Bajaj premium product pulsar in 2002 to give competition in market. Today in India market Bajaj Pulsar is hot in demand. Bajaj with DTS-I engine provide low fuel efficiency with style and pickup. What type of innovation has been deployed in Bajaj and challenges when deployment of Innovation Following are the successful innovation done by Bajaj Auto Ltd: Product Innovation: Pulsar Bajaj has managed to bring new products to market, which is valued by customers. The most innovative and successful offers from Bajaj Pulsar version happens in contributing to sales of Bajaj controls. The back bone of Bajajs success since its launch pulsar .It was launched in 2001, following the success of Hero Honda CBZ, a bicycle performance. Each year has seen innovations were made in version Pulsar bikes ranging from body basic engine. 2003- Developing DTS-i (Digital Twin Spark Ignition) technology 2004- with addition of Alloy wheels in stand of the convention spike wheels and the head lamp featuring a hood 2005- Increased fuel tank capacity, bigger allow wheels 2006-add self cancelling turn indicators, twin-stripe LED tail-light assembly and whole new look body 2007 lunched pulsar 220 DTS-Fi (Digital twin spark fuel Injection) 2009-Go one more step ahead and lunched pulsar 180 CC model with twin variable in wide and spilt seals 2012- Pulsar 200 NS lunched with combustion system triple spark Process Innovation DTS-i Bajaj is based on a common platform i.e. assembly line for most of its products that help company to be economical, both in terms of time and cost. It also has a set of common components, including component DTS-i engine because most of Bajaj bikes are equipped with the patented technology. Quantitative changes common engine allows the production of engines ranging from 150 cc to 220 cc for Pulsar variants, creating distinctive enough between vehicles while gaining efficiency advantages. With the dynamics in the market, Bajaj has restructured products, channels and project .Bajaj management system is one among influential bike manufacturers in the Asian market and since the company has tasted success in a pilot project in some other parts of the world. JIT In addition to the uniqueness of the Portfolio Management has been discussed in the previous section, the company is also believed to be in the way Toyota manufacturing for the premium segment bikes. All variants under the premium segment Made-to-order, involving Lean manufacturing and inventory Just-in-Time. This means that there is an optimal use of resources to reduce waste levels and demand-supply match better. Although, customers had to wait a bit longer for this type of ordinary people, lead time maintained from a healthy distribution network provided by both Bajaj outsourced logistics services and exclusive. Marketing Innovation Supply chain Bajaj has been linked to 380 from 483 dealers through mySAP eEnterprise Portal which was performed concurrently with the R / 3 SAP during ERP which enables a seamless flow of information throughout the business chain. Approximately 165 of the total 200 providers connected through this portal to improve information sharing. All those involved in the supply chain to get up-to-date information on all business transactions that assist in streamlining supply chain operations for greater efficiency. Bajaj has a collaborative network planning. All activities required and the relationship among partners is clear to the development and growth of each project can be implied from the presence of global delivery Bajaj. Network A total restructuring was made on retail network, to allow multiple sales channels. Bajaj started a project to completely redesign the companys retail network, and create more sales channels. The company began creating separate sales channels for each segment of its business. According to company sources, the restructuring is said to involve separate networks offers catering to urban and rural markets and its three-wheeler and premium bike segment. Bajaj Auto also plans to set up an independent network of rural dealers. Brand Brand to correspond promise or trust company owns and Baja was able to build a strong brand that resonates in the mind of every customer. In 2001, Baja, marked its foray into domestic partnership Allianz insurance and eventually received a goodwill payment of INR 45 crores from the German company to use its brand due to the influence hefty Bajaj Indian market. Bajaj Pulsar brand continues to be a success story for Baja. Advertising company goal is to promote word-of-mouth advertising through innovative approaches. Pulsar Mania, a partnership with MTV stunt show Stunt Mania is an example. Bajaj brand is easily recognized throughout India and some other Asian markets where Bajaj has presence. The logo mark with his name written next to the initial B was recently changed to a new font attractive. Ideally, every company wants to be innovative in all sizes, but only a few companies such as Bajaj is a combination of these dimensions. The challenges for innovation Innovation is very important as well as necessary for company to surviving in competition market. For come with innovation company has to face so many challenges. Here some challenges faced by Bajaj Company RD strategy: During the process of new product innovation in Bajaj, the biggest challenge of uncertainty products. Although the RD department has trying best to coming up with new products that can meet the demands and needs of customers. Still there is a chance that the new product will not be welcomed by customers. Uncertainty whether the new product will be accepted by the majority of customers is quite a change for the company to deal with. Another challenge of launching new products is increasing R D costs. When Bajaj decide how innovation will launch a new product, it is necessary to invest large amounts of money to the R D of new products before a new product can bring any profit. Lack of funding: for bring new innovation in company, company need big amount good innovation not come in small amount. At the time of innovation Bajaj need strong financial. Competing competitor: when Bajaj come with new product in market, the success of that product depend on customers need the best example of this is Bajaj innovation product Pulsar is so popular in market while Bajaj Kristal is not get success in market. Change industry stature: while Bajaj come with innovation in management process with TPM (total productive maintenance) Bajaj has to change its whole management stature. Collaboration with other company: collaboration with other company can combine the advantages of both companies, but it will also bring a number of issues, such as loss of autonomy and some conflict. The two companies are responsible for the new organization. States that are not strong and tough enough may lose autonomy in the new joint venture. And sometimes, the two companies are from different countries. There will be a number of cultural conflicts arising from incompatible objectives and not only between levels of management, but also work together that works for different companies before complementary strategic alliances. Evaluate how innovations have changed Bajaj and lead it to todays success DTS-i engine: In the early days, it was the bike fuel efficient and smaller segments that hold shares of Indias leading two-wheeler market. No premium segment of any indication to the launch and success of Hero Honda CBZ in 1999, which informed the huge demand for performance motorcycles. Not later Bajaj took the cue and launched the all new variant in the premium segment, Pulsar in 2001s. The project has been successful since its launch because it gives new life to the performance segment. Although not a pioneer, Pulsar make a performance segment the fastest growing segment in the two-wheeler market with some variants of Pulsar DTS-i and the Avenger DTS-i, Bajaj Auto has the dominating (61%) in this segment. Since variant of Pulsar was launched, following years saw the grading occurs with sportier look. Furthermore, the USP of this model is DTS-I. When normally every bike manufacturer has content with conventional spark plug ignition, Bajaj came with innovative ideas introduced in place of the tw o sparkplugs. DTS-I provides an efficient fuel combustion and better performance in all conditions, with twin spark plugs and 8 bit microprocessor chip. Two sparkplugs means more ignition resulting in increased combustion thereby reducing losses. It is a pilot launch eventually turned out to be a success. An initiative, including new variants such as the Pulsar 200 DTS-i and Pulsar DTS-Fi (fuel injection), which comes with more upgrades and has been well received in the market. Unique features such as fixed projector fairing, clip on handle bars and rear disc brakes, diagnostic functions, digital indicator, high rigidity frame and high performance front and back suspension system makes this model a benchmark for other players. After 4 years of amazing success with Pulsar 200, Bajaj stopped production yet and focused more on variant of Pulsar 220 and Pulsar 135 also brought about recently. Another important step by the company is in the matching market demand, the company has also in troduced crystal-an automatic scooter with many convenience features, along with excellent fuel efficiency DTS-i engine, a first segmented across the Indian market. Distinctly Ahead captions not merely since Bajaj believe in the importance of a clear future. In line with this, an initiative in the field of IT has undertaken to supply just in Time (JIT) and inventory which means make-to-order for a specific segment. The entire system is these vendors networked by a single LAN, enabling efficient information flow. Supplies were triggered by E-Kanban, and stock levels are determined by the number of vehicles and engines produced as a single request. This makes it more outsourcing vendor managed inventory (only similar and not actual outsourcing) so that we can concentrate on our core business. Innovation in Management Bajaj Auto management innovation make separating from other companies is the way they maintain a well-balanced product portfolio of the following strategies cannibalization. Cannibalization outsiders shelf product to replace it with another product. Although most firms off the shelf product for two main reasons: One is when the product is in production fails to meet expected revenue and earnings and the second when the product reached its saturation point and can no longer continue, Bajaj believes in determining the lifetime of some variants of itself outer shelf variants thus well before the saturation level. In the case of Pulsar variants that have become the backbone of Bajaj since its launch in 2000, Pulsar 200 satisfy specific market segment performance as the bike has recently been postponed although it has raised predictable profits. This was made to capture market share and grow the market Pulsar 200 Pulsar 220. Resource companies believe that the company is able to achieve w hat they wanted. To be innovative organization must favor the interaction, networking, permanent comings and circumstances, all kinds of negotiations that allow for rapid adaptation and this is all that is present in fertilizers has made it possible to be an innovative organization. In Product Portfolio Management, the first step is to create a product strategy, the next is to allocate the resources needed for the project and finally assess the risk-return projects. Bajaj involve end users in product strategy and thus make a more affirmative marketing research. Costumers were asked to participate in surveys. This brought in more ideas for the company on what the market expects in reality from being conventional. Therefore, the company can use mapping techniques to find the right model for new launches and it goes again. Product portfolio can be brought into a balanced flow, with a strong and innovative concept that is unique in the new Bajaj. In order to capture the lost market entr y in the bike segment, the company launched 100cc Discover 135cc Pulsar in the second and third quarter of 2010 after closing the production of Pulsar 200. According to a recent annual press meet, Mr. Bajaj, Chairman Baja was quoted as saying, We have reinvented our marketing strategy and this was confirmed by the growth in market share thanks to Pulsar and Discover. The key lies in specialization especially when it means addressing a bigger market. Company is believed to have added that refined product portfolio to accommodate more space for bikes that allows the scooter to make way. At the exit scooter segment and about cannibalization strategy he has said Sacrifice is an important part of strategy and is essential for success. Consequently, we had to make way scooters for motorcycles. And further, to have a diversified portfolio, the company has put each variant to a specific market; Search for commuter segment and Pulsar for performance segment.An effective strategy was finally about strong brand positioning at the front-end while keeping things simpler at the back-end comprising design, manufacturing and development. This emphasizes the efficiency of manufacturing facilities have similarities in the assembly line and lead user involvement alone while they design products.

Book Review: The Blueprint of a Green Economy

The Blueprint of a Green EconomyDavid Pearce, Anil Markandya, Edward BarbierBook Review Background The book â€Å"A Blueprint for a Green Economy† was written as a study for the Department of Environment in the U.K. under the name – â€Å"Sustainable Development, Resource Accounting and Project assessment: State of the Art Review† popularly known as the Pearce Report. Post the well-known Brundtland Report, the authors, conservationists, economic experts David Pearce, Anil Markandya and Edward Barbier have presented the â€Å"economic underpinnings of the thought of sustainable development† in the book documenting their thoughts and positions refering sustainability. The book depicts the meeting of the market doctrine of Margret Thatcher popularly called Thatcherism with the late articulated concern for the environment. Refering the demand of the hr inquiry, the book became a best merchandising in the field of environmental economic sciences when it was released in 1989. Contented Analysis and Major Subjects The rules were three:Policy to be based on sustainability, Delegating rating to environmental effects and incentivizing environmental betterment. Thesustainability constructis explained as a two-pronged attack, as much capital and environmental wealth to future coevalss as the present coevals. The 2nd subject concerns therating of environmental effectswhich aimed at seting a positive monetary value / economic value on the environment alternatively of 0 monetary value policy. The 3rd subject advocates theusage of market inducementsfor accomplishing preferable environmental results. The writers have tried to develop a market-based attack to reflect all these issues as it is in footings of variables of demand, supply and monetary values as they steadfastly believe that is the easiest and best manner to react and turn to the issues of environment-development tradeoff and sustainable development. The Congestion charges of London, the Carbon credits trading—are a twosome of illustrations of the 3rd subject mentioned. The Blueprint for a Green Economy believes in long-run policy steps for following a way to sustainable economic development. The book brought the way interrupting thought of sing Environment as capital plus brings out the position to include non merely natural resources and inputs as portion of these assets but besides the constructs of eco-tourism, and installations or chances such as fishing, hunting, wildlife sing etc as natural capital. As this natural capital is non earned unlike our fiscal and physical capital, there tends to be a grade of sloppiness associated in footings of our point of view. Hence, there is inclination to over-exploit and see them as abundant or limitless without caring for their equal saving and handiness for the future coevalss. While such usage leads to immense growing now, its long-run impact would be to sabotage it. The book answers the refering inquiry is where to pull the line, what is the tradeoff? Blueprint of a Green Economy gives a different return to theenvironment vs. economic growing argument. It points out that the existent trade-off is between our stock of semisynthetic capital ( viz. physical and human capital ) and our natural capital. It does non prophesize abandoning any economic development merely because there would be environmental impacts. The book recognizes worlds and the fact that some sum of environmental effects is ineluctable even at zero-growth phases. All that the book argues is that such a trade-off must be rational i.e. the economic development must warrant the environmental cost it would incur and for that the economic rating of the environmental impact must be right and non undervalued as it has ever been historically. Therefore, a undertaking should be undertaken merely if its economic benefits exceed the overall environmental costs every bit good as the benefits that are presently accruing due to non-existence of such a undertaking. The Southern Cross of unsustainable development in today’s universe is the gross undervaluation of environmental impact of economic development. Such wrong rating leads to incorrect picks as the trade-offs are non right assessed. Another cardinal subject highlighted in this book is theimmensefalse belief in disregarding the rating of cardinal constituents of natural capitalthat provide us services or serve of import natural maps for free such as purification of H2O by coastal wetlands. As this map has a nothing monetary value and there is no market place for it, there is natural hazard of its development or over-usage resulting in debasement. Exhaustible resources like oil have a market-determined monetary value that would mostly maintain in cheque such a effect but such natural capital is bound to stay unaccounted for. Hence, the writers have mandated environmental accounting so that a stock of such resources is profiled in a balance sheet. The flow of their utilizations must besides be accounted and stairss taken to guarantee that their stocks and flows are matched to maintain an history of their efficient use and look into development besides doing informed rational picks in the trade-off. Further, such ac counting and rating will besides supply the policy-makers a dependable and consistent database for effectual direction of the natural capital of the economic system. The book besides generates some contention over theundertaking assessmentsand their concern of dismissing the hereafter by sing that the price reduction rates do non necessarily move as a disadvantage to the environment. The present value of costs of 1000000s of dollars over the period of a longer clip frame say 100 old ages reduces it to a few dollars doing any action highly difficult to warrant on economic evidences. Continuing on their accent on market-based instruments for sustainable development, the writers argue that market-based incentive systems like pollution licenses for industries are better environmental-protection steps than Govt.-mandated bid and control steps. Critical Appraisal This book depicts treatments on the construct of a green economic system and presents an docket for policy on environment. The book limpidly explains why such an economic roadmap to a greener hereafter is indispensable, if modern economic systems are to develop successfully and sustainably. With the increasing jutting growing rate and force per unit areas on natural resources, it is indispensable to anticipate the deductions of this on the environment and program steps to carry through sustainable development. The market rule can happen some relevancy in economic policy-making in India excessively where the environment vs. growing argument finds a considerable policy infinite. However, any undervaluation or wrong measuring of these variables will get the better of the whole procedure and hence must be guarded against. This is a authoritative on the academic topic – environmental economic sciences and widely recommended for reading by pupils and research workers. This is a great book for acquiring started on the issue for a cause that finally has a much larger and long-run impact. The book explores the span of the ways in which we have distorted and damaged the environment and what can be done to account for that harm and perchance cut down or change by reversal it. This is a well-written book on the environmental economic sciences in seven chapters. The writers devote attending to assorted aspects in a systematic and limpid mode. The usage of illustrations, tabular arraies and graphs makes reading and understanding better. Not dismissing the powerful thoughts that the book puts Forth, my broad-spectrum feeling of the book is that the potency of the book is non rather realized. Although the book identifies attacks and schemes for rating of the environment, it seems to be a hard text for the non-practicing economic expert to work with. The book has besides dealt with the pecuniary every bit good as physical attacks to environmental accounting but does non reply which attack to follow but leaves the treatment by acknowledging that the work on the same is still at babyhood and more research needs to be done about it. Obscure Concepts such as ‘intergenerational equity ‘ , ‘informational value of hold ‘ , ‘uncertainty ‘ , ‘irreversibility ‘ , ‘importing and exporting sustainability ‘ , etc. are used in an abstract mode. Chris Patten, the Secretary for Environment at that point of clip, failed to implement the ideas put away by the study, but this does nonper Secan be used to indicate fingers at the content of the study. But the positive image was that, that the book brought all the issues on the tabular array and in public position. The writers could hold included alternate theoretical and methodological attacks like the followers: †¢Tangible thoughts of execution for sustainable development – focal point on how instead than what. †¢Quantitative non qualitative processs for measurement e.g instead than physical/monetary attack, rating of a tree by the energy stored in it, chance cost et Al Overall, although the book is over two decennary old, it is still both appealing and pertinent for person who believer in the cause of the environment. The read should be supplemented by reading the subsequence written twenty old ages post the publication of the original book i.e. â€Å"A new Blueprint for a Green Economy: which highlights the new attacks needed to pull off the turning environmental concerns. The subsequence emphasizes on the implementable policies for economic systems, and explains the importance for the same. In a nutshell, the book’s practical relevancy even today can non be doubted. It has influential thoughts and its realistic proposals continue to fascinate policy shapers till day of the month. Its message underscoring the importance of sustainable economic development is merely deriving more relevancy with each go throughing twenty-four hours in today’s epoch of planetary heating and clime alteration. One can merely disregard this at its ain hazard.