A Comparison of Two Print Advertisements Essay - 2065 Words

A Comparison of Two Print Advertisements For this advertisement I will be analyzing and comparing two recent advertisements selling similar products from the same company. They are both advertising Nokia mobile phones. The first advertisement I shall be analyzing appeared in November 2004 from a Campus a popular university newspaper. The commercial that I will be comparing the first one to, comes from a business magazine entitled Arabian Business and appeared in December 2004. In fact, the first advert publicizes a collection of mobile phones together. Throughout this advertisement I will identify the selling points, the targeted audience and imagery as well as examining the persuasive devices and†¦show more content†¦Therefore, Nokia finds itself having to target different kinds and groups of consumers whose tastes differentiate. This means that no single advertisement can capture the entirety of Nokia products or can target all of its potential customers at once. Upon analysis of both advertisements, it appear s that each one targets a small cross-section of the mobile phone market. This particular advertisement is advertising for a collection of luxurious mobile phones. The products of this advertisement have a high reputation; it is common to see people with these mobiles due to their new style and shape. At first sight, it is clear that this advertisement is aimed at women above the age of twenty so it was a good idea to put it in a university newspaper. The background of the advertisement is a melding of different tones of red including a red handbag on a red leather seat. Three mobiles are placed on the left of the handbag posed on a velvety red cloth. Seeing this image gives the reader a sensation of comfort. The mixing of the different tones of red adds a feminine taste and is intended to have an effect upon women. The red handbag and the classic red leather seat gives the impression of luxury and elegance. This image is featured against the white background of the page. The red colours also appear on the screen of the two sleek-looking mobile phones. However, the productsShow MoreRelatedSystematic Review Of Health Article1393 Words   |  6 Pagese-cigarette advertisements. Advertisements for two popular e-cigarette brands were changed to include warning statements about p roduct ingredients or the tobacco industry. The study utilized a between-subjects factorial design in which participants (n= 847, aged 18-34 years) were randomly assigned to one of eight treatment groups or one of two control conditions (Sanders-Jackson et al., 2015a). There were eight treatment groups due to different combinations of two brands of e-cigarettes, two warningRead MoreThe Advertisements Made By Oral B, Colgate, And Crest Use Color1332 Words   |  6 PagesToothpaste advertisements made by Oral-B, Colgate, and Crest use color, movement, and appeals in various ways in order to have specific effects on their intended audience. These three ads, all in print or video format, aim to garner positive reactions from their viewers and to have a memorable effect. By formating their advertisements in differing styles, these agencies are attempting to ensure that their product will be impactful and successful in the marketing industry. These three advertisements utilizeRead MoreMotivational Appeals : Print Advertisements Of Detergents And Shampoos1132 Words   |  5 PagesMotivational Appeals: Print Ads of Detergents and Shampoos Various forms of appeals are used in advertising in order to influence and attract customer purchase decisions by highlighting needs, wants and desires. The two products chosen are washing detergents and automobiles. Traditionally in detergents the focus is on highlighting the benefits that consumers can get by washing their clothes in an effective detergent that removes all kinds of stains. The print ads that have been selected howeverRead More The Dangerous Combination of the Media and the Weight-Loss Industry 1621 Words   |  7 Pages(Cohen). Medical professionals speculate that many other deaths are indirectly related to weight-loss drugs. FDA regulation of natural substances such as ephedrine and caffeine would alleviate widespread use of diet pills. Without such regulation, advertisement of these drugs will continue to entice young women to unintentionally abuse their bodies and risk their health. Depictions of women in the media have expressed thinness as perfect for the past few decades, and the thin ideal is becoming moreRead MoreAnalysis of Contemporary Magazine Content1183 Words   |  5 Pagesflawless, airbrushed and idealized models when viewing such advertisements. Although women have been the subject of such advertising methods for centuries, men are also now bombarded with similar messages regarding perceived norms of idealized gender roles. Men are sent the message that they are to be physically fit, successful, and to judge women on their physical characteristics as well as their fashion ability. Although such advertisements are definitely not a new trend, in the past thirty yearsRead MoreAnalysis of an Advertisement on Tsunamis and 9/11 Essay810 Words   |  4 Pagesthe deed, everything effects our planet and you. This print advertisement by World Wildlife Fund uses a dramatic comparison between the incident pertaining 9/11 and the years of death caused by tsunamis, both being insinuated to be caused by people. The advertisement is used to demonstrate the effects that are brought upon the earth through the actions of each individuals, which in the end results in their own tragedy. Throughout the advertisement many viewers can visualize the content of the ad byRead MoreAnalysis of an Image-Based Advertisement: McDonalds1420 Words   |  6 PagesImage Based Advertisement 1.The image based advertisement is a form of communication intended to appeal to customers through the help of visual elements. These visual based elements refer to the text of the advertisement, to the images portrayed by it, to the colors used in it, and others. The text of the advertisement is able to appeal viewers in several manners. It is the actual words that have great impact on viewers. In other words, the meaning of the text, the message that is communicatedRead MorePersuasive Essay On Gun Rights827 Words   |  4 Pagestrying to convince others to join them in the fight. Like most advertisements, the ads concerning the issue of guns rights have to be provocative and eye catching.The Moms Demand Action for Gun Safety in America, society created an advertisement around 2013 to persuade Americans to support the ban of assault weapons in America, however there advertisment fell a tad short. The ad has two elementary age girls sitting on the ground. These two girls are different races. The African American girl holds aRead MoreMake Yourself: The Progression of Women in Advertising1069 Words   |  5 Pagesnurture. Male supremacy has tainted the world throughout history, even in advertisements that promote products. However, times have changed since the days of Anthony. Modern advertisements display that women have progressed to much more independent, strong-willed roles in society as opposed to the incorrect portrayal of past eras. These ads look promising to women seeking to step into the spotlight. One such advertisement that came from Lord and Taylor, shows a woman in a much more important andRead MoreUnderstanding Statistics Of Gender And Racial Differences1291 Words   |  6 Pagesnoticing it because of knowledge I have obtained from this course. For example, the article I will be discussing defines the differences of gender and race within advertising (Plous Neptune, 1997). Statistics can be used to analyze the amount of advertisements printed, the different gender and race of models, the year and percentage amount of gender and race bias occurs, the percentages of the exposure different gender and race models etc. I can’t say that I completely understand statistics but I very